Starting the new year I couldn’t help to think that 2015 years ago according to our calendars Jesus Christ was born. If you think about it and zoom out a little 2015 rotations of our small planet around the sun isn’t many. Every 33 minutes that go by you can rest assured that 2015 seconds have come off the clock. My point is that it wasn’t long ago that Jesus walked this Earth in his human form. Within the last 2000 years the disciples and apostles have successfully told the story of who Christ was and is amongst many nations and people. If we fast forward to today we can see the results of the many miles put under their feet and the life altering testimonies they shared. It is estimated that Christianity has spread to be the largest confessed religion on the planet with over 2 billion or 30% of the worlds population identifying Christ as their savior and redeemer.
Within our population we find segments in culture that evangelicals have labeled as a “people group”. Dr. Orville Boyd Jenkins from Global Research states that “A people group is an ethnolinguistic group with a common self-identity that is shared by the various members. Language is a primary and dominant identifying factor of a people group. But there are other factors that determine or are associated with ethnicity.” According to Joshua Tree Project out of 16,600 ethnic people groups in the world 43% of them have no indigenous community of believing Christians able to evangelize the rest of their people group. They also calculate that roughly 2.91 billion individuals live in approximately 5,900 “unreached” people groups in the 10/40 Window, which have not heard the Word of God.
(To look into what these charts mean follow this link: http://joshuaproject.net/global_statistics)
So how does this relate to Coca Cola?
Well as of today there are 50 countries out of 196 that either persecute or prohibit Christianity in their own country. The Coca Cola company in comparison is prohibited in only 2 countries: North Korea and Cuba. Coke is recognized by 94% of the worlds population and is the second most understood term in the world behind “okay”. Christianity on the other hand and its Gospels are only recognized by 60%-65% of the worlds population, which means roughly 40% or over 3 billion people have never heard of Jesus Christ..
Coca Cola which was founded in a small town in Columbus, Georgia in 1944 has spread faster and its message clearer than any book of the Gospel in a fraction of the time. What is even more amazing is that the Atlanta based company claims that 1.8 billion servings of their products are downed each day. According to their financial numbers n 2010 their revenue totaled $35.1 billion which would make them the 84th largest economy in the world, just ahead of Costa Rica.
So knowing that I am comparing apples to oranges here…Our commandments and commission from Christ is clear. Love the Lord your God with all your heart and with all your soul and with all your mind and Love your neighbor as yourself. Therefore because He loves us through creation we must go and make disciples of all nations,baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to obey everything Jesus commanded. Surely this task is a daunting one but also a noble one.
Apparently, somewhere along the way we are getting schooled by a soda company that has only been around since the 1940s…. A company that over time studies have shown a correlation to obesity, kidney damage, and certain cancers as well as elevated blood pressure. Lord knows I am not one to state that Coca Cola is an evil corporation that sells terribly unhealthy products to consumers and that we need to stop enjoying them, surely you can be the judge of that. I am just amazed that this country with all of its good people and resources is better equipped at distributing sugar water instead of living water.
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